Building a website is one of the best things you can do in building your company’s online presence. A well-built website is the face of your business and helps you promote your brand. It’s also an effective way to connect with existing and potential customers.
Most small business owners make several mistakes when creating a corporate website. One such mistake is underestimating the importance of good web hosting.
Most companies only focus on website design and creation. Web hosting is often considered last.
However, choosing a poor-quality web host can lead to disaster. This is because the quality of your web hosting services affects the performance of your website.
Wondering whether to invest in quality web hosting services? Our Web & App Development Company is described that 7 reasons why quality Web Hosting is Important as follows
1. Fast loading speeds
Ever been to a crowded store with slow, inefficient salespeople? If so, then you understand how frustrating it is.
A business website or an online shop is the same. Slow loading speeds lead to negative customer experience results. Make sure you choose the fastest web hosting company for faster loading speed to give your visitors a great website experience.
According to statistics, 47% of customers leave your website if it takes more than two seconds to load. You don’t want to lose or shut down potential customers due to a slow website.
Having good web hosting, your website will be faster and visitors will stay for a long time. Visitors who stay longer on a website are more likely to become customers. Instead of going for a cheaper web hosting company, it is best to go with a good-quality web host.
2. More storage and bandwidth
Bandwidth is defined as the number of visitors and the traffic your website receives each month. Many companies today state that they offer unlimited bandwidth. However, your website may be offline during a period when you expect more visitors, especially if you have an online store.
Opting for a shared plan with unrestricted bandwidth can degrade website performance once you hit a certain number of page views. Fortunately, you can upgrade to a business plan to fix this problem. Make sure you choose a web hosting company that can tailor its services to meet your company’s ever-growing needs.
Good web hosting services also offer unlimited webspace. Such services are suitable for companies that collect or store a lot of media content and user data online.
3. You have access to a quality support service
The biggest problem with poor web hosting services is the lack of good customer service. If something goes wrong, the team may not be helping you through the situation properly.
If something goes wrong with your website and you cannot fix it, you can lose your stats, data, and your customers. Website disruptions and downtime can have a negative impact on your business. They affect your stats, conversion rates, and search engine rankings.
Hiring a good web hosting company can help you stay one step ahead of this problem. The company offers you technical support and data backup in the event of a malfunction.
4. Improves the search engine ranking of your website
Good web hosting services can improve your SEO ranking. Your website’s overall performance and loading speed can have a significant impact on your search engine ranking.
In addition, the Google algorithm marks websites without an SSL certificate as unsafe. Therefore, push your website down on search engine results pages. Doing so could harm your sales and result in losses.
5. Better security
Good web hosting services with a secure IP address could take you one step closer to facilitating HTTPS on your website. HTTPS-enabled websites offer visitors more security and privacy.
This means that your website is protected and all information provided by website visitors is instantly encrypted. The encrypted data is inaccessible to hackers and other cybercriminals. If you run an online store, visitors may provide sensitive information such as addresses, credit card numbers, and full names.
Leaked customer data can lead to a loss of trust. In order to sell anything online, you need to build trust with your customers. The best way to do this is to make sure that your sensitive information is safe.
6. Improved uptime and high reliability
If you choose a low-quality web hosting service, you will deal with a lot of downtime and unreliable services. In other words, your website may not be available online due to many server problems. Spending too much money building an attractive website is not profitable if it is not online when needed.
So it is important to choose a hosting company that guarantees 99.9% uptime in order to get your money’s worth. Unfortunately, most small business owners don’t know what to look for in a good web hosting company.
7. Customizable options
If you run a website, it is imperative that you customize it to suit your needs and customer preferences. However, this may not be possible with most low quality web hosting services. Customizing makes a website stand out from competitors’ websites.
Your website represents your brand. Hence, you should be able to change it to look the way you want it. Unique and attractive websites are more likely to attract visitors who may be ready to buy your product or service.
Investing in a good hosting service will allow you to customize your website to suit your brand.
Make sure you are getting the best web hosting services
Your company website will reflect your company. So it has to be more than just attractive. It has to be fast, reliable, and safe.
A slow, unreliable website can damage your business. This is why it is recommended to choose the best web hosting services out there. You improve your online sales and your customer experience with your brand.