If you want to acquire new customers you need to promote yourself as a pro on the most popular and growing social media. I’m talking about personal branding on LinkedIn.
This social network, in fact, is constantly expanding and offers a lot of visibility to those who know how to exploit it in the right way.
It is recognized by all as the professional social media par excellence and is the best place to showcase your skills. By making yourself known and spreading value through your posts, you can reach many people and expand your network.
Our Web & App Development Company gives all the Digital Marketing services and we are going to discuss how Personal Branding helps you win the trust of other users, turning them into customers for your business.
How do you use LinkedIn for personal branding?
In this article, I will explain the main and fundamental steps to take to grow your personal brand on LinkedIn and create a productive and interesting network of contacts.
A brief introduction to Personal Branding
Personal branding is a process by which you define who you are, what you do and pass it on to others.
Remember that you represent your business, so building your personal brand has become your duty.
What sets you apart from others in a unique way?
This must be your starting point: tell your knowledge, your skills, your style, and your skills in an effective way. Your personal branding is how you present yourself in the market and how you build your brand identity.
The goal of personal branding is to make your brand position itself in the user’s mind precisely and distinct from the competition.
Your brand includes all those characteristics that make you unique and those you need to work on. It is useful for connecting with other users who share your values and gaining their trust. In fact, people no longer buy products or services, but value. The brand is the essence of value and personal branding leads you to have a decisive role in the market.
Once you have gained the trust of your network of contacts, you will become the point of reference. Your purpose must be to be remembered and to make your potential customers turn to you to solve their problems.
Why is LinkedIn great for your personal branding?
Among the social platforms, LinkedIn is the best for entrepreneurs and professionals to work on personal branding.
The reasons are essentially two:
- LinkedIn is growing exponentially
- It is a serious and professional platform
This social network is booming and is aiming to do business by selling advertising space and paid ads.
LinkedIn rewards creators of valuable content far more than other social networks. This allows you to reach a greater number of people if you offer valid content in line with your sector.
Of course, those people can also be found on other social networks such as Facebook, Instagram, YouTube, and maybe even TikTok. But the intent with which the various platforms are used is very different.
If you want to do business, talk about work and focus on your profession, LinkedIn is the only portal where you can focus your energies.
Your communication, your audience, and even your sales opportunities also change from the channel you prefer.
Those who go to LinkedIn do so with one purpose: to work on their personal profile. Using other social networks would absolutely not have the same effect. Those who use LinkedIn want to improve their career, follow professional figures and find collaborators or partnership opportunities.
So now let’s see the steps to building your LinkedIn branding strategy right away.
5 steps to building your personal branding on LinkedIn
The first secret to building your personal branding with Linkedin is having a clear and coherent strategy. If you underestimate the importance of having a strategy, your impact will below and you will not take advantage of all the possibilities that this social network offers you.
A good strategy is based on five pillars:
- target analysis;
- profile optimization;
- building a network of contacts;
- the creation of valuable content;
- constant interaction with your network
1. The basics: target analysis
The first step you need to take to build your personal branding is to define your target niche. If you know who you are addressing, it will be much easier to understand what to talk about and, above all, to know how to convey your message so that it is understood.
To choose your niche of potential customers, the first question you need to ask yourself is: what problems do I solve and what needs do I satisfy?
I’ll explain better.
Consumers or business partners come to you if they understand that you can be useful to them. To make them understand, you need to find the right way to communicate the right message. In fact, if you share valuable content but directed to the wrong target, it will not be taken into consideration.
Your contents represent value for those who want to deepen the topic you are talking about. Thanks to your experience you can give useful answers to the many questions that those users ask themselves.
Your aim should be to emerge as an expert in your field. To do this, treat your arguments from every point of view, remembering to keep a language in line with the target that reads you.
This allows you to be more and more specific, to show your knowledge, and to build a following of already interested people who take you as a point of reference.
Once you’ve defined your niche and people start recognizing you as an expert, stay true to your target. Changing the subject constantly would do nothing but destabilize your followers who, gradually, would stop following you.
Keep the topics frivolous for other social networks and always remember that LinkedIn is a professional network.
If you stay consistent and show that you can help your customers with their problems, your leads will start to grow and so will your credibility.
2. The look: enhance your profile
It is vital that your profile is well constructed if you are planning to promote your personal branding on LinkedIn.
It is the page through which your customers get to know you, so you have to take care of all the text and image details.
Your profile picture must be professional and in line with what you are dealing with.
Dress and attitude must be consistent with the work you do. If you are a business executive you should prefer a photo in a suit and tie, while if you are involved in creativity you can also have a more casual outfit.
Do not choose photos that portray you in situations that are not compatible with your reality. Those on the other side distinguish exaggerated photos and tend to give little credit to those who use them.
To have an interesting profile I suggest you take care of 3 elements:
- Cover image: serves to convey the story of your brand. I recommend the creation of a personalized banner in line with your identity.
- Profile photo: It has to be a close-up shot, where you look professional and simple. Never use images taken from situations that are out of context, with an excessive look, or those in which you are in company.
- Summary: This is the 120-character space that accompanies your name in all searches. It serves to make people understand your profession or the role you aspire to. Communicate who you are and what goals you have.
For all the details on this topic read my LinkedIn Guide. You will find all the information you need to better build your profile, create an interesting network of connections, and leverage LinkedIn for your business.
3. The network: increase your contacts
Your connections on LinkedIn should primarily be with people you have professional affinities with.
So ask yourself: who are the interesting people to build my network on LinkedIn?
For example, they will be people who do the same job as you or people who may need a resource with your skills, or customers who need your products or services.
Once you’ve identified your niche, look for people who match your ideal connections. Find ways to interact with them, for example by sending a private message if you have something interesting to propose, or by starting to comment on their posts to get noticed.
Interact with their content on a regular basis.
This way you work on two fronts:
- You start getting your name around in your niche;
- You align your brand with that of other people in the same industry.
How do you find people who match your description?
One of the most interesting sources is groups. To build your network, look for groups that address topics related to your industry and sign up.
Start following the discussions that are initiated. Depending on the interventions, you will be able to get an idea of the most influential people and who could be driving you.
Slowly consider which ones you might come into contact with and start interacting with them.
In addition to helping you to grow your network in a targeted way, in groups you can make yourself known by giving your contribution and participating constructively in discussions.
Interact with others, publish valuable content, and share useful information. This will only benefit your personal branding.
4. The value: share content
To differentiate yourself from others and make the most of LinkedIn’s potential, it is important that you have a content marketing strategy.
Posting quality content on a regular basis is one of the best ways to make your profile stand out from others.
Content is usually considered valuable when it is useful, gives valuable information, and engages the audience. So it is good to deal with topics in line with your sector or with the sectors of interest of your target.
How do you find inspiration every day?
My advice is not to rely on improvisation.
Create an editorial plan for social media, in which you enter the publication dates and the topics you will cover. This will help you stay consistent and not waste time searching for a topic on a daily basis.
To always have new material and deepen your content, look for inspiration by informing yourself about the trends in your sector, always be attentive to news and, above all, always think about your target.
What content might your followers want to read? Why should they read your posts?
To find out what your users like, consider running surveys or asking direct questions. This facilitates the creation of a dialogue.
And don’t forget the rules for a good post on LinkedIn:
- use high-quality images and correct text spacing;
- use hashtags, maximum 3;
- deals with topics in line with your profession, your products or services;
- Publishes constantly.
All of these tactics are useful and work to promote your brand and build a reputation on LinkedIn.
5. Interaction: create relationships
I anticipated this concept in the paragraph on creating your target connection network. In fact, increasing links and creating relationships are two actions that are closely linked to each other.
It is useless to have a large group if you do not interact with anyone.
If you want to be known and remembered, you need to participate in other people’s conversations, but it’s not enough to write short, impersonal comments. You need to express your opinion, stimulate conversations, ask questions and open up to dialogue.
Also be constant in your participation in discussions, as you must be in the creation and dissemination of your content.
Even online, like in real life, people care about you if you care about them. So don’t wait for others to take the first step.
The construction of your personal branding, whether on LinkedIn or not, is a long process that needs patience and time. The LinkedIn algorithm rewards those who often create content that is also relevant and, even better, if they receive consent and interactions from users.
Do not underestimate this social network because it is the fundamental transit point for everything that has to do with the world of work and business.
If you are an entrepreneur or a professional, moreover, you can take advantage of LinkedIn as a tool for social selling. It means it can be your online portal to find, attract and convert users into actual customers.
How to have a successful LinkedIn profile
Developing your personal branding on LinkedIn helps you in the world of work or business whatever your goal. It is the platform for entrepreneurs and professionals who want new business opportunities or find profitable partnerships, but also for anyone looking for work, customers, or resources to introduce into the company.
Making yourself known as an expert in your field is what allows you to be considered and remembered. To do this, the starting point is to build a complete and updated profile.
In this article, I’ve revealed the main activities that will allow you to start standing out from all other LinkedIn users. But if you really want to be successful on this social network, request the complete video course and find out, lesson after lesson, how to create your effective profile. You will need it if you want to sell more, find new customers, build useful relationships, start a new job, or attract knowledgeable resources to bring into your business.